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SEO Basics


What does SEO stand for?

The acronym stands for Search Engine Optimization but by now it’s not only about search and engines anymore.


Last Updated on Monday, 10 December 2012 22:02
 

Does SEO mean optimization for search engines spiders not humans?

Some people still assume that SEO is used to please search bots only. Most reputable SEO experts advocate search engine optimization for users.


Last Updated on Monday, 10 December 2012 22:03
 

Does site size matter?

Historically it did matter. For a period of time bigger sites by the sheer number of pages seemed to rank batter. By now the pros and cons outweigh each other – so it does not makes sense to inflate the size of a website artificially by adding low quality content.


Last Updated on Monday, 10 December 2012 22:03
 

Do domain extensions (top level domains like .com, co.uk) matter?

Yes they do. Especially when it comes to country based domains like .fr, .de or .es – for local results in respective countries you should use preferably a country domain to get a small advantage. Also many in the SEO industry assume that .edu and .gov domains are trusted more by Google. Google itself has denied that explaining that .edu and .gov domains get more links and thus Google trusts them more.


Last Updated on Monday, 10 December 2012 22:04
 

How long does it take to get indexed by Google?

Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO it might even take forever.


Last Updated on Monday, 10 December 2012 22:04
 

How do I submit to 600 search engines?

Only idiots do. There are only a handful of search engines that you need at all. Google, Bing, Yahoo and Ask in the US. Mostly Google in the UK and elsewhere in Europe.

Last Updated on Monday, 10 December 2012 22:04
 

Why is SEO so expensive?

Why are cars and houses so expensive? Because it takes lots of time, resources and work to build them. Besides SEO makes your website actually earn money while setting up website and designing it by itself does not. So at the end of the day SEO earns more money that it takes. Also remember that SEO is not just like a house or car. It’s more like a shop or a hotel when it comes to the house metaphor and it’s more like a race car when it comes to the car metaphor.


Last Updated on Monday, 10 December 2012 22:04
 

Can my son-in-law who is a Perl, Java and C programmer do my SEO?

Programmers often underestimate the difficulty of SEO and attempt to to attain rankings by creating scripts that automatically enhance websites. This is a very risky business as it often crosses the thin line of waht’s allowed by teh search engine guidelines.


Last Updated on Monday, 10 December 2012 22:05
 

Does Google hate SEO?

No, Google even offers SEO advice and a plethora of SEO tools itself. It’s an ages old myth that Google fight SEOs. In fact the Google employees and SEO practitioners speak at the same conferences and work together as business partners. Most SEO companies are big clients of Google as they also buy PPC ads from Google.


Last Updated on Monday, 10 December 2012 22:05
 

Do I need meta tags for SEO?

No, the meta description tag is good for search users though who might decide whether they click on yours based on the description you offer.


Last Updated on Monday, 10 December 2012 22:06
 

Can we rank for iPhones?

Do you sell iPhones? Are you a representative of Apple? Do you sell iPhones globally or just nation-wide? Do you want to spend 50k+$ on SEO monthly? Then maybe yes


Last Updated on Monday, 10 December 2012 22:00
 

How much does SEO cost?

How much does a car cost, or a house? First we need to know what kind of car or house you need then we can try to assess the price. Otherwise we can just say somewhere in between 1k and 1 million dollars per month. Everything below 1k is low quality and/or automated.


Last Updated on Monday, 10 December 2012 22:06
 

Can we rank for everything (huge list of keywords)?

If you are Jeff Bezos and your site is Amazon you probably can. In all other cases you have to choose and set preferences. You have to determine your main keywords, a few of them, and go after them. Your main keywords are the most popular and profitable ones. A hotel in London would go after hotel london probably and similar combinations.


Last Updated on Monday, 10 December 2012 22:00
 

When will we see results?

It will take a while depending on what results you expect what for. Some keywords might even take a year or more while others may work after weeks or months. Perform a thorough keyword and market research first to know. Also SEO is basically a continuous process that never stops.

Last Updated on Monday, 10 December 2012 21:59
 

Why aren’t we #1 or on page 1 at Google?

You haven’t done SEO yet? You have no content? Your site consists mainly of Flash, AJAX or simply graphics? Then that's most probably the problem with your website.

Last Updated on Monday, 10 December 2012 21:59
 

What is SEO?

To define SEO is not an easy task as it’s changing all the time. In 2010 the SEO definition might sound something like this: Everything done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.
Last Updated on Monday, 10 December 2012 21:59
 

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